Full-Stack Developer & Digital Operations Specialist
Building digital systems that help businesses grow
I develop modern websites, e-commerce experiences, integrations, automation tools, and marketing infrastructure for real businesses.
Next.js
TypeScript
Shopify
Tailwind CSS
Node.js
Vercel3+
Years Building
6+
Platform Integrations
3
Live Products
Web Development
Responsive websites and custom interfaces using Next.js, TypeScript, React, and Tailwind CSS.
E-commerce & Integrations
Headless Shopify development, product data synchronization, APIs, shipping workflows, and third-party platforms.
SEO & Analytics
Technical SEO, Google Search Console, GA4, Google Ads tracking, conversion events, sitemaps, structured content, and performance improvements.
Digital Operations
Business process improvements, automation, product management, marketing campaigns, platform troubleshooting, and ongoing site management.
Featured Work
Projects that make an impact
Outboard Motor Sales
Headless commerce platform for a multi-brand outboard motor dealership
Next.js · TypeScript · Shopify · GraphQL · Tailwind CSS · GA4 · Vercel
The Challenge
Dealers needed a modern, fast e-commerce experience for selling outboard motors nationwide — one that could carry product data, inventory, and marketing across a headless architecture instead of a stock template.
What I Built
- Headless Shopify storefront on a Next.js frontend
- Product and inventory synchronization across systems
- Lizzy integration workflows connecting business platforms
- Shipping and product-purchasing logic
- Google Analytics 4 and Google Ads conversion tracking
- Technical SEO — sitemaps, structured data, Search Console, Merchant Center
- Marketing banners, promotions, and seasonal campaigns
- Ongoing platform operations and troubleshooting
Impact
Full-Stack Developer
Role
6+ Platforms
Integrations
Live in Production
Status
Precision Handwriting Analysis
Brand, website, and regional SEO for a certified forensic document examiner
Next.js · TypeScript · Tailwind CSS · Vercel
The Challenge
A certified forensic document examiner needed a professional web presence to build credibility with attorneys, courts, and private clients — and to be found in search across three separate state markets.
What I Built
- Complete branding and website design, in collaboration with the client
- Responsive Next.js site built from concept through production
- Regional SEO landing pages for Kentucky and Ohio markets
- Sitemap and Google Search Console setup
- Google Business Profile guidance
- End-to-end client communication and project management
Impact
Brand → Launch
Role
3 Landing Pages
Regions
Live in Production
Status
Dutch Craft Mattress
Modernized marketing site for a family-owned mattress manufacturer
Next.js · TypeScript · Tailwind CSS · Vercel
The Challenge
A 20-year-old mattress manufacturer's site no longer matched the quality of the product — the brand needed a modern redesign that could scale as the product catalog grew.
What I Built
- Full redesign and modernization using Next.js and Tailwind CSS
- Reusable, scalable component architecture
- Responsive product collection pages across 8 mattress lines
- Improved navigation and overall user experience
- Foundation laid for future e-commerce functionality
Impact
Redesign
Role
8 Product Lines
Collections
Live in Production
Status
Experience
Where I've grown
Aug 2025 — Present
CurrentFull-Stack Developer & Digital Operations Specialist
Clay Powersports / Outboard Motor Sales
Development
- Build and maintain production websites and headless Shopify storefronts with Next.js, React, and TypeScript
E-commerce & Integrations
- Develop custom storefront functionality on Shopify Storefront & Admin APIs
- Maintain product catalogs, inventory sync, and automation workflows
SEO & Analytics
- Plan and implement technical SEO — sitemaps, robots.txt, structured metadata, local SEO
- Configure Google Analytics 4, Google Ads conversion tracking, and Google Merchant Center
Marketing & Content
- Design and optimize landing pages and content to improve conversion and search visibility
Business Operations
- Manage Vercel deployments, domain/DNS configuration, and production releases
- Work directly with leadership on digital strategy and technology decisions
2025
Full-Stack Web Development Apprenticeship
Banyan Labs
Built client-facing applications, including a customizable donation widget deployed across multiple websites and admin dashboards, using Next.js, TypeScript, and Tailwind CSS, with payments (Stripe), auth (Clerk), and Supabase.
2023 — 2024
Full-Stack Web Development Certification
Persevere
Completed intensive full-stack training covering frontend and backend fundamentals, databases, and API development — the foundation for everything since.
Technical Skills
Proven in production, not just listed
Outboard Motor Sales
- Next.js
- TypeScript
- Shopify
- GraphQL
- Tailwind CSS
- GA4
- Vercel
Precision Handwriting Analysis
- Next.js
- TypeScript
- Tailwind CSS
- Vercel
Dutch Craft Mattress
- Next.js
- TypeScript
- Tailwind CSS
- Vercel
AI-Assisted Development
- Claude Code
- ChatGPT
- GitHub Copilot
- Prompt Engineering
- Rapid Prototyping
- AI-Driven Debugging
- Workflow Automation
Also working with
- React
- JavaScript
- HTML
- CSS
- Node.js
- REST APIs
- Shopify Storefront API
- Shopify Admin API
- GitHub
- Linux / WSL
- Cloudflare
- Resend
- Google Analytics 4
- Google Tag Manager
- Google Ads
- Search Console
- Merchant Center
- Technical SEO
- Git
- CI/CD
- Debugging
- Stakeholder Communication
- Project Planning
About
More than a developer — I work at the intersection of technology, business, and digital operations.
My role extends beyond building websites — I solve real operational problems, connect platforms, improve customer experiences, support marketing initiatives, and manage the systems businesses rely on every day.
I'm especially experienced in Next.js, TypeScript, Shopify, API integrations, technical SEO, analytics, and translating business needs into practical digital solutions.
- Based in
- Tennessee, USA
- Currently
- Full-Stack Developer & Digital Operations Specialist at Clay Powersports
- Focus areas
- Next.js · Shopify · SEO · Analytics · Automation
Have a project, opportunity, or problem worth solving?
I'm currently exploring full-stack development, e-commerce, digital platform, and technical operations opportunities.