THTiffany HalsellFull-Stack Developer
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TIFFANY HALSELL

Full-Stack Web Developer | E-Commerce | SEO | Digital Marketing

931-397-0062  ·  tiffanyrenee100@gmail.com  ·  Tennessee  ·  tiffanyhalsell.dev

Summary

Full-stack web developer experienced designing, building, and maintaining production websites and e-commerce platforms from concept through deployment. Skilled in Next.js, React, TypeScript, Shopify, technical SEO, GA4, and Google Ads — working directly with business owners to grow online visibility and conversions.

Work Experience

Web Developer & Digital Solutions Specialist — Clay Powersports / Outboard Motor Sales

Aug 2025 – Present

  • Lead design, development, deployment, and maintenance of production websites and headless Shopify e-commerce platforms using Next.js, React, TypeScript, Tailwind CSS, and Shopify.
  • Develop custom e-commerce functionality via Shopify Storefront and Admin APIs, managing product catalogs, collections, and shopping experiences.
  • Implement technical SEO (sitemaps, robots.txt, structured metadata) and manage GA4, Google Ads conversion tracking, and Merchant Center.
  • Manage Vercel deployments, DNS/domain configuration, and ongoing production releases.
  • Build API integrations and automation workflows supporting inventory sync and e-commerce operations.
  • Collaborate directly with business leadership and clients from discovery through launch.

Projects

Precision Handwriting Analysis (Client Project) — Next.js · TypeScript · Tailwind CSS · Vercel

  • Designed, developed, and launched a professional website for a forensic document examiner, from concept through production, in collaboration with the client on branding.
  • Built SEO-focused regional landing pages for Kentucky and Ohio, with sitemap, robots.txt, and Search Console setup.

Dutch Craft Mattress (Company Project) — Next.js · TypeScript · Tailwind CSS · Vercel

  • Redesigned and modernized the company website with a scalable, reusable component architecture.
  • Improved navigation and responsive layouts, and built new collection and product pages across 8 product lines.

Education

Persevere — Full-Stack Web Development Certification

2023–2024

Banyan Labs — Full-Stack Web Development Apprenticeship

2025

Technical Skills

Languages & Frameworks: TypeScript, JavaScript, HTML5, CSS3, Next.js, React, Tailwind CSS

E-Commerce & APIs: Shopify, Shopify Storefront API, Shopify Admin API, REST APIs

SEO & Analytics: Technical & Local SEO, Google Analytics 4, Google Search Console, Google Merchant Center, Google Ads Conversion Tracking

Tools & Deployment: Vercel, Git, GitHub, VS Code, Postman, DNS & Domain Management

AI-Assisted Development: Claude Code, ChatGPT, GitHub Copilot, Prompt Engineering, Workflow Automation

Strategy & Operations: UX/UI & Conversion Rate Optimization, Content Strategy, Project Planning, Client Consultation, Cross-functional Collaboration